Sell your value, simply.
For high value-added and impact-driven B2B technologies.
The sales enablement platform for value-based pricing. Improve your win rate, increase your deal size, and sell faster.
Companies using value-based pricing earned operating profits 24% higher than their industry peers.
Source: Monitor Deloitte.
Sell your value, not your price.
🧠 We know the struggle: you have a brilliant product, but setting the right price feels like navigating a maze. Market prices are not available. Many clients are interested in your mission, but struggle to unlock the right budget to make it happen.
🎯 Are you leaving money on the table? Are you selling too high and missing opportunities? Setting a fair price that reflects both your value and impact, while resonating with your customers, seems impossible. How do you justify the cost of your solution? At what price should you sell to this new segment? How do you demonstrate your value? How do you ensure your entire team is equipped to communicate effectively?
💪 Solving this challenge is crucial to sustaining your business and enabling you to have a long-term impact. It’s becoming necessary to structure discussions around the value created, rather than just price. Then, sales teams need to be equipped to communicate this value effectively and confidently.
💎 Pricing Blueprint is breaking down this complex pricing puzzle by focusing on the value created for your clients. You gain confidence in setting the right price, and you build solid trust with your customer. Value then becomes central, and your price directly reflects it. You’ve given economic value to your impact!
Our features
VALUE MODELS
Quantify your value, structured by segment.
You quantify the value created for your customers and share these models with all your teams. The data is reviewed regularly, based on your internal data and enriched with our knowledge.
💎 The benefit for you is a reduction of discounts, and a solid confidence in your prices for all your teams.
DASHBOARD
View the communicated value
and the prices charged.
You can view the current status of your communicated value and prices, and track their evolution over time through clear indicators.
💎 The benefit for you is an increased responsiveness and complete control to optimize your pricing strategy.
VALUE-BASED BUSINESS CASES
Support your teams in communicating
the value created.
For each prospect, you identify and clearly communicate the value created and build a personalized business case, built with your client, to support a solid argument.
💎 The benefit for you is to streamline your sales and support optimized prices by talking about value created, before talking about price.
CONFIDENCE LEVEL TRACKING
Track your teams' confidence.
Your teams communicate their confidence about price and value for each of the current prospects.
💎 The benefit for you is being able to react as quickly as possible by monitoring your teams' ability to apply the right strategy.
Your benefits
Stop spying on the competition, quantify your value
Your value is clear, for all your teams and your clients.
It is quantified and communicated.
Don't negotiate prices, prove your value
Price is only a small part of B2B purchasing decisions. The key to success is ensuring customers understand the value created for them. Price then becomes secondary.
Don't reduce your margins, accelerate your growth
Reducing margins can be a good way to win sales, but not to sustain a business. Deploying the right prices is one of the biggest drivers of growth.
Your results
Value-based prices enable solid outcomes
in B2B sales and negociations.
Increased deal size
35% to 100%
Increased win-rate
48% to 61%
Reduced sales cycle length
-25% to -30%
Trusted Expertise. Proven Methodologies.
Our team has helped more than 110 innovations to grow.
Our approach isn't just theoretical: Valentine and Albin, our experts, have tested and perfected it through support with numerous teams.
Our tool is based on concrete successes: we've successfully implemented our methodologies across numerous accelerators, SMEs, and large corporations.
With Pricing Blueprint, you don't just use a tool; you benefit from recognized expertise that allows you to innovate with confidence.